Security and Privacy Controls for Federal Information Systems Essay

Security and Privacy Controls for Federal Information Systems - Essay Example Implementation of Access control Internal Revenue Service (IRS) developed a documented access control policy that addressed the purpose, roles, responsibilities, management commitment, coordination among organizational entities, and compliance with all rules and regulations. We also developed and documented procedures to facilitate the implementation of the access control policy and associated access controls including risk management. These procedures and rules will be reviewed and updated at a specified period of time. Account management is a control within the Access control family. It is denoted by identifier AC-2: This control enables the organization to manage information systems accounts including identifying account types, establishing conditions or membership, identifying authorized users of the information system and specifying user privileges. The organization manages information system accounts, including: Identifying account types (examples: individual, group, system, application, guest and temporary); Establishing conditions for group membership; Identifying authorized users of the information system and specifying access privileges; Requiring appropriate approvals for requests to establish accounts; Establishing, activating, modifying, disabling, and removing accounts;

Improving Patient Services Intitiative & Standards in a Community Article

Improving Patient Services Intitiative & Standards in a Community Services Program - Article Example ll not only force an organization to develop and define its quality mission, but also ensure that the processes can be understood and actualized by all involved (Santiago, 1999; Hall et al, 2003). Several studies have shown intervention models that have improved the quality of health care and reduced the health care costs. One is the Total Quality Management (TQM) described as the â€Å"development of an organizational culture which is defined by, and supports, the constant attainment of customer satisfaction through an integrated system of tools, techniques and training† (Sashkin and Kiser, 1993 as mentioned in Walsh, Hughes & Maddox, 2002, p. 299). Since customer satisfaction is the goal of TQM, it should have an in-built culture of continuous improvement by focusing on an organisation’s activities on eradicating the causes of defective products and services which should never reach the customer. Blades (1995) discussed the Baxter Health Care Ltd. model for promoting quality improvement. The model involves coming up with pictorial signs to educate or remind staff of the high quality they need to render. These were initially used as slides for training and then turned to posters. It provides a framework for both analysis and education on quality issues, focusing on the elements of total quality management namely communication; commitment; customer focus and continuous improvement. Piette, Ellis, et al (2002) conducted a study with the purpose of determining the most effective quality of care using the facility’s ethical practices. In the study, constant monitoring and investigation ensure quality outcomes. A leadership council was formed, meeting monthly to discuss and communicate regarding corporate compliance and personnel programs, clinical outcomes reviews, and clinical issues. All committees and councils reported to the Board of Directors on the progress of their project. The study design utilized a clinical practice committee breakdown of the

Supply chain management and SC partnership Essay

Supply chain management and SC partnership - Essay Example He also believed that companies should own and control virtually every aspect of its business. Late 1970's and early 1980's witnessed the development of the manufacturing strategy paradigm. The thinkers of the time argued that a company should devise a focused strategy, creating a focused factory that performs a core activity that the company is best at. Late 1980's saw the development of quality management for setting international quality standards. The International Organization for Standardization created the ISO 9000 certification standards with this purpose in view. Innovations in the process of operations led to the development of Business Process Reengineering in the 1990's. Companies saw the need to become lean in their manufacturing process to remain competitive and BPR aided by helping them eliminate the non-value added steps in their manufacturing process and computerizing the remaining ones to achieve low-cost and higher quality. Then came the Supply chain Management; applying a total system approach to managing the flow from suppliers through factories and warehouses to the end customers. Internet aided the progression during the late 1990's bringing supply chain management to its current level as an essential element of business activity (Chase, Jacobs and Acquilano, 2004). Supply-chain management (SCM) is a method for integrating a manufacturer's operations with those of all of its suppliers and customers and their intermediaries. SCM seeks to integrate the relationships and operations of several-tier suppliers in meeting necessities such as quantity, delivery and the timely exchange of information (Gunasekaran and Ngai, 2004). Supply Chain Management Supply chain management is the discipline of managing the movement of raw materials into an organization and the finished products out of the organization. SCM is an approach that encompasses every process concerned in manufacturing a product, from source to consumption. There has to be a linkage between the suppliers that provide inputs, manufacturing and service support operations that transform the inputs into products and services, and the distribution and local service providers that localize the product (Chase, Jacobs and Acquilano, 2004). This involves building a network that allows a flow of materials, without a break or hitch, throughout the process of production. This flow is fuelled by co-operation, and co-ordination among the diverse channel partners. Supply chain management thrives on improving efficiency and reducing cost of production by focusing on the core competencies of a company. Functions such as procurement of raw materials and distribution of products are outsourced to companies that are better equipped and more cost-efficient to perform them. Strategic planning is necessary to develop a network to monitor the supply chain so that it is efficient, costs less and delivers high quality and value to customers. Information technology has helped integrate the various components of SCM by building a network that aids in sharing necessary data between all supply chain partners within a system. A company

Tell Me About Blood Essay Example for Free

Tell Me About Blood Essay In this paper I will answer some questions about blood and related issues. Some of the questions I will answer are: what is the significance of a lower than normal haematocrit? what is erythropoiesis?why would the level of leukocytes be higher in an individual who has been infected with a parasitic disease. In regions where malaria is endemic, some people build up immune resistance to the malaria pathogen. Which WBCs are responsible for the immune response against pathogens? How do they function? A 13 year old is studying blood in school, and has asked some questions that havent been answered in class. I will answer these questions In a way that a young teenager would be able to understand. What is the significance of a lower than normal hematocrit ? What is the effect of a bacterial infection on the haematocrit? A test called haematocrit is the testing of the proportion of red blood cells compared to all blood cells in a certain volume. A lower than normal finding on a hemotocrit could mean anemia, a large number of white blood cells due to illness infection Leukemia, Lymphoma or other white blood cell disorders, vitamin or mineral deficiency or recent blood loss. The effect of a bacterial infection on the hemotocrit would cause a decrease of the haematocrit. Compare the development of lymphocytes with the development of other formed elements. There are two kinds of lymphocytes, B lymphocytes and T lymphocytes. Lymphocytes begin in the bone marrow, if they stay there then they are B lymphocytes, if they move to the thymus they are called T lymphocytes. The other formed elements of blood start with a mixture of  plasma that develop through erythrocytes and the platelets are formed by megakaryocytes exploding. What is erythropoesis? Which factors speed up and slow down erythropoesis? Erythropoesis is the process of making new red blood cells. This begins in red bone marrow. Proerythroblasts divide several times until it reaches the end of its development, then rejects the nucleus and becomes an reticulocyte. After being released from the red bone marrow a few days later they turn into erythrocytes. Erythropoiesis speeds up when there is a lack of oxygen to body tissues and slows down when there is sufficient oxygenation throughout the bod y. Explain what would happen if a person with type B blood were given a transfusion of type O blood. If a person with type B blood was given a transfusion of Type O there will be no negative affects. Type O blood is the universal donor as there is no antigen on them that would be attacked by the anti-A antibody on the B type blood cells. During an anatomy and physiology exam your asked to view white blood cells in prepared slides of standard human blood smears. Based on the observations below what is the name and function of each WBC? A.WBC has a round nucleus surrounded by a blue halo of cytoplasm with no visible granules. This WBC is a lymphocyte. The function of a lymphocyte is an immediate response of the immune system to defend against known pathogens ASAP. B.WBC contains dense blue purple granules that hides the nucleus. This WBC is a basophil. Their function is to store histamine and are involved in a response to inflammation. C. WBC has a u-shaped nucleus and a bluish cytoplasm with no visible granules. This WBC is called a monocyte. The function of a monocyte is much the same as the neutrophil, they eat invading pathogens to help protect the body. Monocytes also eat dead and damaged cells to keep the body healthy. D.WBC contain small, pale lilac granules and a four lobed nucleus. This WBC is a neutrophil. The function of neutrophils are to eat bacteria and some other foreign material. The membrane of the neutrophil surrounds the invading bacteria and then destroy it. E.WBC contains red orange green any two lobes nucleus. This WBC is an eosinophil. Eosinophils have a few functions, they are part of the inflammatory process, the trap substances, kill cells, and have anti-parasitic and bactericidal activity. Why would the level of leukocytes be higher in an individual who has been infected with a parasitic disease? Leukocytes help defend the body from infections, as someone is getting sick from a disease leukocytes target the threat to keep the body healthy and to destroy the threat. When a doctor looks at the results from a complete blood count of CBC and see that there is an elevation of white blood cells he knows that there is an infection or immune issue. In regions where malaria is endemic, some people build up immune resistance to the malaria pathogen. Which WBC is responsible for the immune response against pathogens? How do they function? Lymphocytes are responsible for the response against pathogens. First you must be exposed to the pathogen, after that the lymphocytes know what to look for. When you are re exposed to the disease your body is prepared for it and keeps you from getting sick or at the very least from getting the full blown sickness. What is the function of prothrombinase and thrombin in clotting? Explain how the extrinsic and intrinsic pathways of blood clotting differ. The function of prothombinase is to turn into prothrombin in to thrombin to make blood clot, which then stops blood loss. The difference between extrinsic and intrinsic is where the chemical connections comes from. The extrinsic bond happens outside of the damaged blood vessel when blood seeps into other tissue. The intrinsic bond happens inside of the damaged blood vessel. With both pathways after the chemical bond is triggered a blood clot begins to form and stop the bleeding. This paper explains a few questions about blood in a language that a young teenager should be able to understand. The questions answered explain about the different white blood cells, what they look like and their functions. This paper also explains about blood transfusions and clotting. References basophil (blood cell) Encyclopedia Britannica. (n.d.). Retrieved June 21, 2014, from http://www.britannica.com/EBchecked/topic/55316/basophil Blood Types Chart | Blood Group Information | American Red Cross. (n.d.). Retrieved June 20, 2014, from http://www.redcrossblood.org/learn-about-blood/blood-types The clotting process World Federation of Hemophilia. (n.d.). Retrieved June 21, 2014, from http://www.wfh.org/en/page.aspx?pid=635 Complete Blood Count (CBC): Healthwise Medical Information on eMedicineHealth. (n.d.). Retrieved June 20, 2014, from http://www.emedicinehealth.com/complete_blood_count_cbc-health/article_em.htm erythropoiesis definition of erythropoiesis in the Medical dictionary by the Free Online Medical Dictionary, Thesaurus and Encyclopedia. (n.d.). Retrieved June 20, 2014, from http://medical-dictionary.thefreedictionary.com/erythropoiesis Erythropoiesis-stimulating agents and other methods to enhance oxygen transport. (n.d.). Retrieved June 20, 2014, from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2439521/ Hematocrit test Why its done Tests and Procedures Mayo Clinic. (n.d.). Retrieved June 20, 2014, from http://www.mayoclinic.org/tests-procedures/hematocrit/basics/why-its-done/prc-20015009 Lymphocytes and the Cellular Basis of Adaptive Immunity Molecular Biology of the Cell NCBI Bookshelf. (n.d.). Retrieved June 21, 2014, from http://www.ncbi.nlm.nih.gov/books/NBK26921/ What is an Eosinophil? | Definition Function | CCED. (n.d.). Retrieved June 21, 2014, from http://www.cincinnatichildrens.org/service/c/eosinophilic-disorders/conditions/eosinophil/ What Is the Function of Monocytes? (with picture). (n.d.). Retrieved June 21, 2014, from http://www.wisegeek.com/what-is-the-function-of-monocytes.htm White blood cells Google Search. (n.d.). Retrieved June 21, 2014, from https://www.google.com/search?es_sm=93biw=1366bih=667tbm=ischsa=1q=White+blood+cellsoq=White+blood+cellsgs_l=img.33414.9913.0.10016.20.11.0.0.0.0.0.0..0.0.01c.1.47.img..20.0.0.xIhwmJNe2D8 White Blood Cells. (n.d.). Retrieved June 21, 2014, from http://peer.tamu.edu/curriculum_modules/OrganSystems/module_1/whatweknow 5.htm

Zanzibar Commission For Tourism Tourism Essay

Zanzibar Commission For Tourism Tourism Essay 1.0 INTRODUCTION 1.1 Background of the Zanzibar Commission for Tourism Under that Act ZCT is responsible with many functions including licensing (operation) of all the tourist establishment in Zanzibar, Monitoring and supervision of the Zanzibar tourist, Assisting potential investors, etc (ZCT, 1992 ) 1.2 Mission Zanzibar Commission of Tourism (ZCT) on regarding the development tourism in Zanzibar has the mission to be the most interesting, miscellaneous island targeted in the Indian Ocean constituency that will be more interesting in the world. According to that mission ZCT combines various types of tourism such as: Culture Tradition, Performing Arts, History Archaeology, Beaches, Culinary (spices), Medical (herbs) ,etc (ZTPS, n/d) 1.3 Introduction and background of the problem In order to survive in todays business environment,in small companies, particulaly Small and Medium Enterprises (SMEs) in tourism industry utilize innovative techniques as a basis of competitive advantage. At the moment globalized world, SMEs have turn out to be more imperative for developed and developing countries since they produced high percentages of overall production, employment and revenue collection to the government. The most important and the greatest growing sectors of the overall economy, tourism in Zanzibar contains many SMEs that make an effort to be doing well in aggressive and quickly changing business situation. SMEs play a critical role not only in national trade but also in international trade. The previous information from different sources such as the Organization for Economic Cooperation and Development (OECD) shows SMEs in many countries account for a very substantial proportion on local and export market (Knight, 2001). Porter (1991) argues that in order for any industry to compete within the business environment, it has to adopt competitive advantage strategy, so the owners and stake holders should be able to identify their competitors. The competitive advantages for any organization are superior skills and resources. Therefore any source of advantage is like a drivers of cost or differentiation advantages. (Porter, 1985). Like any SMEs, in order for tourism SMEs to survive in competitive business environment, SMEs should be more entrepreneur and innovative,it means that should perform well in dynamic locations and not in regulated markets. SMEs could have low performance and unstable environments due to delay of product innovations, the working operation was not aggressives even throw the enterprenuership could be benefited in various ways but does not provide a sustainable competitive advantages. (Hult and Ketchen, 2001). Above all, the innovation, promotion, lowering of the price, differentiation, creativity, all these cannot be performed well without the adoption of ICT(Kotler and Armstrong ,2008). Indeed, the nature of any industry cannot compete with its competitor to bring the superior value to their customers without the appropriate adoption of ICT. ICT is regarded as the main force of sustainable competitive advantage and a strategic weapon especially in the tourism and hospitality industries (Poon, 1993). Generally, most of the tourism industry should be well equipped with ICT, which include radio, television, as well as newer digital technologies such as computers and the Internet, have been touted as potenti ally powerful enabling tools for tourism change and reform. These changes and reforms include services such as e-commerce, e-booking, e-reservation and not only that ICT facilitate the information processing system. In order to survive strong competition and current economic crisis in the region, SMEs involved in hotel industry have to improve the quality of its services. What is the role of tourism SMEs in the process in order to gain customers satisfaction through service quality and business improvement? It is generally accepted that ICT is a modern instrumental tool that enables the SMEs entrepreneurs to modify their tourism methods. It is used in order to increase the tourist interest. The extended use of ICTs drove the society into a new knowledge based form where information plays an important role for the SMEs as well as tourist satisfaction. In Zanzibar there is a significant research gap on small tourism business and failure to identify critical weakness of small and medium sized tourism enterprises. A number of studies on tourism have been conducted, however very little has been studied about tourism SMEs and particularly how these SMEs engaged in adopting ICTs for more productivity and overall total economic growth of the Zanzibar .The need to undertake a thorough tourism analysis in Zanzibar has been realized recently. For example, It is important to have a database on tourism development if, students, policy analysts, planners, decision makers and entrepreneurs to be up to date with drive of tourism industry .As a large number of tourism SMEs are involved in the delivery of tourism products and that they are also potential for future development of tourism is a need to carry out studies that might show how small and medium tourism business develop, function, conduct business and how they contribute to local and nati onal economic development. Zanzibar has many tourist attractions and contributes high percentage of economy of the country and that the tourism sector is dominated by SMEs. However there is a continued absence of studies on small tourism firms, therefore it is important to do research on tourism SMEs. 1.4 Statement of the problem There are different kinds of ICTs used in tourism activities such as e-reservation, tele- and video-conferencing and e-booking tools. The extent into how these products services are used by the SMEs involved in Zanzibar and their potential to improve the sector has not been explore enough. Challenges facing these SMEs in application of ICT are not known and areas for improvement have not been investigated. Given the mounting global demand on usage of ICTs in tourism, there is therefore a need to look at the impact of ICTs application on SMEs engaged in tourism sector in Zanzibar. This study is learning to address the issued. 1.5 Aim of the research To examine /explore the role and use of Information Communication Technology (ICT) in enhancing the competitiveness advantages of Small and Medium Enterprises (SMEs) in Zanzibar Tourism operation. 1.6 Research objectives The main objective of this study is significantly examined how ICT help to create competitive advantage in tourism sector in Zanzibar. Not only that but also to identify constraints facing SMEs using ICT. Specific objectives: To examine the awareness and the extent of ICT utilization in Zanzibar tourism SMEs sector To identify constraints and opportunities of ICT usage in tourism sector in Zanzibar To find out solution options to overcome the shortcoming of the ICT utilization in tourism SMEs in Zanzibar 1.7 Research questions For the purpose of meeting the above objectives, the study comes up with the following questions: How do Zanzibar tourism SMEs aware and utilize the ICT in their business? How do Zanzibar SMEs perceive profitability and performance of their business in relation to use of ICT in their business? What measures have been taken to solve the problems of lack of use of ICT? 1.8 Scope of the study This study was conducted to investigate how usage of ICT and its application in sectors, involved in tourism industry could help the way business is run and hence contribute increased efficiency and effectiveness. Due to the time constraint this study covered the part of Zanzibar Islands which is Stone town and the portion of North East Coast zones which includes Kiwengwa village, Matemwe village and Nungwi village because this area is more active in tourism activities in Zanzibar. 1.9 Significance of the study This study intends to disclose the influence of the ICT as a competitive advantage strategy that can be applied in SMEs in the tourism industry. The study is expected to be of much value to a number of peoples and organization as follows:- The results obtained from this study will provide some recommendation to the Governing Authority, which is expected to bring insights into Zanzibars SMEs on how ICTs usage can bring competitive advantages against their competitors so as to accelerate economic growth of Zanzibar. It will help the policy makers of the country to appreciate the implications on ICT in SMEs in tourism to increase the quality of services in hospitality industry. The research will provide sufficient information to be used as a reference on this area of the study and to fulfill the requirement for the Degree of Master of Business Administration in Information Technology Management in Coventry University. 1.10 Limitations of the study Some data are confidential so it was difficult to get the current data. Financial constraints, so it could be difficult for a researcher to cover all the Zanzibar regions due to financial constraints. 1.11 Summary of the chapter This chapter was introduced the introduction of the study, the introduction of Zanzibar Commission for Tourism (ZCT) was done under this chapter where all services offered were summarized and the mission statement of ZCT were also started. Also in this chapter the researcher discussed something about the aim of the research, research objectives, research question and statement of the problems. Not only that but also the researcher briefly discussed the significance of the study, scope of the study and limitation of the study. CHAPTER TWO 2.0 LITERATURE REVIEW 2.1 Introduction This part provides definition of the important terms and concepts which are used in this study including ICT in tourism sectors, the conceptual frame work of this study, the performance of tourism in SMEs, and the opportunity and challenges of tourism in Zanzibar. 2.2 Definitions of the terms and concepts 2.2.1 Small and Medium sized Enterprises (SMEs) Morrison (1996) argues that it is difficult to define the term SMEs because there are no universal criteria that can be used to determine the size of the business, as a result, Olomi (2009) noted that although the SMEs all over the world contribute a major role in social development, its definition varies from one country to another and even from one institution to another in the same country. An enterprise may be perceived as small in terms of physical facilities, production/service capacity, market share, and number of employee. Olomi (2009) cited that ,the United States Agency for International Development-USAID (1993) ,suggested that SMEs can be defined by considering combination of both qualitative and quantitative criteria and should include one among the aspects such as number of employee, capital investment, share capital, number of share holders, number of stakeholders, total asset, turnover, market share, geographical market coverage, organizational complexity, composition of management and degree of formalization. In Tanzania, the SMEs Development Policy (2002) classifies SMEs under the consideration of employment size and capital investment of the organization. A micro-enterprise is one with fewer than five employees, a small enterprise with 5-49 employees, a medium enterprise with 50-99 employees and a large enterprise with more than 100 employees. In contrast with the Capital investments the definition was based at the range from less than Tshs 5 million to over Tshs 800 million. For the purpose of this research, the Tanzania SMEs Development Policy of (2002) definition will be adopted because it is based on the local environment of Tanzania, where SMEs are characterized by family ownership and local area of operation, which is not the case to other countries. This illustrated in the table below:- Table: 1 Category of SMEs in Tanzania Category Employees Capital investment in machinery Tshs Micro enterprise 1-4 Up to 5mil Small enterprise 5-49 Above 5mil to 200mil Medium enterprise 50-99 Above 200 to 800mil Large enterprise 100+ Above 800mil Source: SMEs development policy (2002) Accordind to Zanzibar Youth Employment Action Plan.(2007), Zanzibar has a large informal sector operation where more than 80 percent of the workforce is believed to be engaged in. Majority of the establishments in the informal sector are micro, own account or employing less than 5 people. This situation is linked to low skills base as a result of limited opportunities for skills training, working capital and inadequate support for off-farm activities in rural areas. From a gender perspective,women have low participation rates and fewer skills than men. Women account for only 19 percent of total employees compared to 81 percent for men in this sector. This sector is dominated by private individuals through 1,541 registered businesses in 2002. Out of this number, only 6% employs more than 10 people while 79% of the industry employs less than 20 people and only 3% of registered industry employs more than 100 people (SME Policy, 2006). The potential is still there for more employment opp ortunities especially to out of school youths and those from different vocational training centers. The Zanzibar SME policy (2006) is aiming at developing and creating conducive environment through participation of public and private sector for the purpose of increasing employment provision, income generation and poverty reduction. The policy and the MKUZA aim at increasing job opportunities through SMEs. SMEs are important to the national economic, but they are facing a number of problems, both administrative and financial and thus fail to contribute fully in employment creation. Apart from the SMEs sector, Zanzibar has a small manufacturing sector. Manufacturing sector in general is at infant stage and has not been fully exploited to its maximum potential to increase its contribution to the economy and welfare of the people. There is a wide potential for investors to come in, invest in big industries and thereby generates employment on the youth. The importance of manufacturing sector in terms of employment creation and development of linkages with the rest of economy is well understood. Employment opportunities that exist in manufacturing take into consideration its linkages with agriculture, tourism, and trade. Other opportunities that could be generated include those from agro-processing, production of souvenirs, transportation, and other new activities that will meet demands of tourism and trade. 2.2.2. Importance of Small and Medium Enterprises (SMEs) There are many benefits that obtained from SMEs in day to day operation forexample there will be about 1.7 millions business engaging, in micro enterprises operation which is about 3million persons that will be about 20% of Tanzanian labour force (URT,2003) The SMEs was be the labour intensive by creating the employment opportunity at different level of investment.The estimation will be shown as about 700,000 new entrants in every year as a labour force, not only that about 500,000 of it are school leavers with few skills, while the employment trend in public sector will show about 40,000 are the new entrants and about 660,000 remained to be unemployed (URT,2003) as cited in Temba(n/d) According to that the trend will be shown in Tanzania will be characterised by low rate of capital formation and normally the SMEs will tend to be more effective in the utilisation of employment situation in the country (URT,2003) as cited in Temba(n/d) The development of SMEs will promote the distribution of economic activities within the country and boster the technology in easierst way,this is because due to lower overheads and fixed costs in their normally operation, therefore the owners of SMEs must be tend to show the greater resilience in the face of recession by holding their business (URT,2003) 2.2.3 Information Communication Technology (ICT) The literature shows that there is no universally accepted definition of ICT, because the concepts, methods and applications involved in ICT are constantly evolving on an almost daily basis. Blurton (2002) as cited in Badnjevic and Padukova (2006) defines ICT as a diverse set of technological tools and resources used to communicate, and to create, disseminate, store, and manage information. Kumar (2001) claimed that ICT is the study, design, development, implementation, support, or management of computer-based information systems, particularly software applications and computer hardware. ICT deals with the use of electronic computers and computer software to convert, store, protect, process, transmit, and securely retrieve information. 2.2.4 The adoption of ICT by SMEs: Obviously, ICTs are more than computer or internet even though they focuse on business technology.Therefore ICTs include the software and hardware telecommunicaton and information management techniques, also the ICT can be used to creates,receive, retrives and distribute/ transform information in a wide range. (Porter and Millar, 1985, Brady et al,2002) SMEs in tourism operation are important tools on contribution of the economy in the country in particulaly ICT has more effective use and better position of working performance and rapidly change the new technologies and creates the tourism organization in more competitive.(Hartigan, 2005) In recent years, SMEs have acquired direct access to digital technologies for individual task development.In previous this opportunity only for large companies to use computing and communication capabilities to coordinate their work. On the other hand, ICT reduced the expenditure on cost consumption and improve the performance in organization due to certain kinds of communications and coordination can occur. (Summut-Bonnii and McGee, 2002). (Ragaswamy and Lilien, 1997).On the business today their was certain changes that global interdependencies are becoming more critical thus, companies/organization realized they need to take advantage of ICT capabilities for improving their competitiveness and productivity. 2.2.5 ICT and SME competitiveness The presence of ICT and use it could lead to increase the competitiveness of SMEs due the faster and more conscientious communication channel, it means the use of ICT has increase the competitiveness of SMEs also enables the establishment of litheness associated with different trading partners due to more consistency of channel of communication. In addition the increases of the biggest enterprises it comes through introduced of ICT in many organizations and adapt quicker to changing operational conditions. For that reason the aggressive compensation of SMEs possibly will turn down. Normally well-built enterprises not relay comfortable information as SMEs; therefore the realistic decision is not costless if needed appropriate information. However SMEs contain the improvement of slighter interior harmonization expenditure as each and every one resolution is completed by a small number of assessment makers. (Raymond 1993, Mà ¼ller-Falcke 2001) The economies of extent can be condensed due to lowering the operational expenditure with the presences of ICT, particularly internet monitor the enterprises situation for appropriate information to obtain the exacting information concerning sellers, buyers and clients that was absent of accomplish. In addition delivery of goods, funds transmission and banking system facilities are reliable, this will enables SMEs to be expanded regionally and internationally. Finally most of the SMEs are located in outside the town areas due to competition of larger enterprises,transportation and communication costs that, ICT might increases the competition for enterprises and becomes more effectivelly and productivity or the enterprises to be close down. (Annual Forum at Misty Hills, Muldersdrift (2001)) 2.2.6 ICT as a business tools The use of Information, Communication and Technology is very important in current business operations. Entrepreneurs need to understand the market situation before doing any business and the preferred types of products at particular time. This knowledge can be sought through ICT system. The use of media is important in advertising and promoting business inside and outside the country. The available public and private media institutions can be utilized to publicize the available potential of products and services undertaken by youth and others.(Zanzibar youth Employment Action Plan, 2007). ICT is technologys version of economic growth, to satisfy the needs and wants of the community over time. Organizations are forced to adjust and take advantage of the opportunities provided by ICT in order to stay competitive. Businesses that do not take advantage of the ICT will run the risk of losing customers and their competitive advantage (Sharma, 2002). Some of the functions that technology has impacted are information search, advertising, consumer buying patterns and behaviors (Hanson, 2000). On a global scale, all industries have been affected by the emergence and implementation of technological advances. All above, ICT can be employed to give users quick access to ideas and experiences from a wide range of people, communities and cultures. The positive impacts of ICT can be seen in the following aspects: Economic impacts: ICT, in combination with globalization and the information uprising have reshaped the employees. By raising the momentum of international communication, ICT has enabled corporations to subcontract jobs, both in the industrialized as well as professional sector (Lippis, 2007). Social impacts: ICT has influenced societies on numerous levels. They have comprehensive the contact of public administration, leading to a centralization of district administration into city centre. They have lead to new forms of employment in innovation and production of ICT and a stipulate for highly accomplished specialists. On the other hand, ICT has enabled professionals in certain industries to be replaced by unqualified human resources, or even completed exclusively redundant. Lifting productivity: Investing in ICT can have a powerful effect on productivity in almost every industry, driving innovation, cutting costs, and opening up new opportunities. ICT can boost profits, help small firms overcome limitations of size, and enable even small enterprises to establish a global presence. Nevertheless, to take full advantage of the opportunities of ICT, we need to develop the skills of our workforce at every level, from front-line staff to senior management. In summing up, ICT has the potential to change the tourism SMEs in improving the productivity at a lower cost and to raise the quality of information. It contributes to make the tourism penetration around the globe. In todays world, people want to find the appropriate tourist destination, booking and buying airline ticket, check in and getting boarding pass when they are sited at their home or working place. All these can be done with the support of ICT. 2.2.7 Tourism Holloway (2004) defines Tourism as the business of providing for different types of visitors; overnight or longer stay and day visitors and includes accommodation, car parking, entertainment and attractions, food and drinks. According to Beech and Chadwick (2006), the widely accepted modern definition of tourism is that given by the World Tourism organization (WTO) which describes as the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business or other purposes. In tourism sector, various travel operators, hotels, restaurants and travel agencies have been active in development of Internet and e-commerce. The Internet allows travellers to access and recommend the tourism information directly as well as , reviews the local tourism information, this was done previously through the physical offices of large travel agencies. Therefore most of Information Communication Technology (ICT) capture the compensation of direct discounted sales of airline tickets and travel packages, due to both online/offline agencies have shifted on selling leisure products involve high operating expenses. Given that Internet and others travel agencies allow the customer to make comparisons in a price of air tickets and other services of the online travellers (OECD, 2004) 2.2.8 The competitive advantage Porter (1985) views that a competitive advantage is an advantages over competitor gained by offering consumer greater value than competitors offer. His view on competitive advantages is at the heart of a firms performance in competitive market. He argued that a firms ability to outperform its competitors lay in its ability to translate its competitive strategy into competitive advantages. Kotler and Armstrong (2008) suggested an advantage that firms  has  over its competitors, the way of building relationship with targeted customer, understanding their needs better than competitors do and deliver more customers value. That is it is the extent a company can differentiate and position itself as providing superior customer value. The competitive advantage is a way of giving a company an edge over its rivals and an ability to generate greater value for the firm and its shareholders. The more sustainable the competitive advantage, the more difficult for competitors to neutralize the advantage (Walker et al, 2006) 2.3 Performance of Tourism SMEs 2.3.1 Trade, industry and tourism Zanzibar Povery Reduction Policy Report (2003) has the broad objective of this sector in order to create a competitive manufacturing and trading sector, which is geared towards for economic diversification in order to ultimately alleviate poverty. The sector is aimed to provide opportunity for further participation of the private sector. The fundamental goal is to equip and facilitate this sector in building its capacity, create better working environment and institute legal and institutional framework for the enhancement and expansion of its activities. The tools to be used are the National Trade policy, Promotion of Small and Medium Enterprises (SMEs) and Private Sector Involvement and Development. Zanzibar has a strong determination to develop tourism as an economic sector to provide foreign exchange earnings, creating employment opportunities, stimulate local economy and diversify the economy. On the other side most of the tourist guides and/or RoGZ believes that on development of tourism factors, tourism is a vital socio economic that participate effectively and successfully in order to manage their life and to be more development. This can be implemented through the Zanzibar National Tourism Policy and the Indicative Tourism Master Plan. Since the inception of the ZIPA in 1991, the investment process has been very positive and progressive. Statistics shows that by the end of 2002, ZIPA had approved about 242 projects with a total proposed investment value of USD 403 million. Tourism sector takes the lion share with 70% of total projects with proposed capital of USD 313.8 million. In 1985, the number of tourists who visited Zanzibar was 19,368; while the number of tourists has reached in the range between 85,000 and 100,000 annually. In 2001 Zanzibar earned approximately US$ 46 million in forex from international tourism, this accounts for approximately 15% of the GDP. This contribution is projected to increase to around $ 116 million and 21% of the GDP by 2012. (Zanzibar Povery Reduction Policy Report, 2003) 2.3.2 Contribution to GDP Tourism already makes a significant contribution to the economy of Zanzibar. It is provisionally estimated that the sector accounted for about 14% of GDP in 2001, with 12% for Tanzania as a whole. This contribution is projected to increase to around 21% by 2012.(Indicative tourism master plan ,2003) 2.3.3 Foreign exchange earnings According to the preliminary results of the International Visitor Exit Survey Zanzibar earned some $46 million from the spending of International tourists in 2001. To this must be added an allowance for the spending of tourists traveling to Zanzibar on internal flights (who are not presently covered by the official statistics). This raises total visitor expenditure to $55 million in 2001. Allowing for the imports from foreign countries that are utilized by the tourism sector, net foreign exchange earnings from tourism are estimated at $46 million in 2001. This figure is projected to increase to some $116 million by 2012. Even allowing for leakages on imports, it is clear that tourism is a most important sources of foreign exchange, and helps considerably to offset the trade deficit which widened from $51 million in 1997 to $86 million in 2000, reducing to an estimated $50 million in 2001.( Indicative tourism master plan final report,2003) 2.3.4 Contribution to employment According to (Indicative tourism master plan final report,2003), there exists no official data on the employment generated by the tourism sector, it is estimated that currently some 5,800 persons are directly employed by the tourism industry in Zanzibar, of whom approximately 4,400 persons (76%) are employed in the hotel/guest houses sub-sector. The remainder is employed in tourist restaurants, tourist shops, ground tour operators, airlines (state-owned and private), the Commission for Tourism and other tourism-related government departments or as tour guides. In addition to those directly employed in the tourism sector, there are many more-perhaps, as many again, who derive part or all of their employment from supplying goods or services to hotels, restaurants, etc, or who otherwise benefit from the spending of persons who are directly or indirectly employed in tourism. Thus, total tourism-generated employment in Zanzibar could presently be in the order of 37,000 jobs or full-time j ob equivalents. This number should further increase to around 48,000 jobs by 2021, if, as is hoped, the tourism sector returns to a path of sustained growth. Indeed, Zanzibar Vision 2020 envisages that as much as 50% of all jobs in the modern sector could be provided in tourism and the free zones by 2020. Zanzibar Growth Strategy (2007) has accorded tourism as one among the three lead sectors of the economy. In recent years the economic growth in Zanzibar has been driven by the increasing contribution and growth of the service sector, (including tourism) which represents up to 43 percent of GDP (2006).According to Zanzibar Youth Employment Action Plan(2007),arque the employment in tourism sector they believed to employ 56,000 people most of them in hotel operations of which 60% are Zanzibari youth. They are mostly engaged in building of the hotel and other infrastructure as well as in services such as tour guiding, transportation and hotel services. The potential is still there, and the government hopes more people especially youth with further be employed in this sector. 2.3.5 Contribution to government revenues The tourism sector makes a substantial contribution to government revenues through the wide range of fees, licenses and taxes levied on the sector. While precise figures are not yet a

Youtube The Best Way For Advertisements Marketing Essay

Youtube The Best Way For Advertisements Marketing Essay Most businesses have no idea and how to present their video in front of the hold world people. So, YouTube is the most essential tool. This is because YouTube is the best way to enhance the products and services of company through video advertising and video tutorial. YouTube advertising is an online advertising which can let firm post up a lot of video to advertising their small company product and information because this online advertising system is very cheap with another advertisement. Those videos will show to all people in the world who have online in YouTube. The internet researchers can upload and watch their advertisement video and tutorials on the internet for free. Nowadays YouTube is a great new approach to promote business. Through the advertising of video in the YouTube, it can quickly present our new ideas and new services in front of people who able to use YouTube. Then the video tutorials are the fastest way to help people to understanding our business. Second, it c an introduce our company to help building a bridge between us and client through the YouTube advertising. Furthermore, video advertising in the YouTube also can help to promoting new proposals and announcements of companys product and services to every client. But it also has some disadvantages. For big business, the owners need to pay a higher fee to promote their products. Then the advertising of the business will clearly to show out in YouTube. YouTube promoted video is easy to control and upload. At the first, the business owners have to create their video promotion. For example, they have to choose one of promoted video and write some promotional text or contents, and tell them which keywords should be trigger our promotion. Then the second step is launching your campaign. For example, the business owner can using their keywords, then the video promotion will now appear next to contextually relevant search results. The third step is get more views and pay only for results. For example, when the YouTube viewers click on your product promotion, they will see your video. So, you only need to pay when people click to see your video. But it also has some disadvantages. This YouTube advertising is poor campaign management when promoted any videos. It also has some currently limited features. Blog advertising Blog advertising is an e-commence system which can make selling and buying advertise space easy. This Blog advertising will share out to all internet users who has use Blog to do online shopping and show opinion. This blog advertising will be able to accept all advertisement type because this blog have offer the largest variety of advertise units. This e-commence system has a lot of benefit to users. This blog advertising is free. The advertisers dont have to pay for hosting and domain registration fees. So, the advertiser can save their money and no need to do another expensive advertisement such as Television advertisement, Newspaper advertisement and magazine advertisement. Moreover, this online system will be automatic updates the advertiser profiles. The business man can use the blog to advertise their own company products and content on their site. Then the business man can choose their available advertise sizes. So, advertiser can focus on building their blogs traffic and content. The advertiser can use the blog advertising to develop their company goal and objective. Moreover, they also can do some promotion in blog. Blog advertising can easy provide online credit card and PayPal payment to advertisers. Then, the advertisers can easily pay the fee of advertising. Blog advertising provides the 24 hours per day advertise performance reporting and statistics. Besides that, it also can display advertisement with rotating advertise versions. This online system can help to provide a simple and effective advertise formats to every searchers. Then, this blog have a comment space to all searchers and advertisers. So, the advertiser will be able respond all question and feedback for searcher. It also has some disadvantages. The advertisers cannot monetize their blog because all the advertisement is controlled by the internet owner, then the advertisers are not allowed to display their advertisements. Moreover, this online advertising has limited storage spaces and limited design. In Google advertising we can found Google have two type of advertising method such as Google AdWords and Google AdSense. Google nowadays are already become a first search tools on internet. Google featuring is the most excellent web search. Its including a list of Image search, Current news, User group, online sales, Government document and Article research. When using Google to searching company product you can type the value turn of phrase into Google search box then we can quickly find the answer. Besides that, Google is without charge to use and the result is according from most popular or least popular. In Google AdSense is it a dominant advertising instrument is due to the detail that the advertising it displays is designed to create a center of attention to the buyers on the websites which are place on. For an example, an online shop sells cloths for a company. In this way, the buyers wants buy new and their favorite cloths or other country fashion cloths, they can search by online and also can order. Google AdSense also despite of how big or small your companys website is, and how you can gross by using this websites advertising methods. Google AdSense also can make you got a rewarded based on how many times your advertisement are clicked on by the visitors. If the submission keeps follow of each click then totals them, and deposits to a related sum into the bank and account to your record with them. By this way, if a company having without to put forth much effort at all, your website can gross profits. Which company is using Google AdSense, it will become an elegant marketing plan such as, exposure which means a millions people over the world who can found out about the companys products and services through this advertising. This will be sure to increase interchange to company site and company sales. The second is extra earnings which can let you get extra income as more people begin to click on your advertising. For hits the target enlarges, the benefits from AdSense advertising are gain to the company. The third is control. This function is simple to set of connections on company website and permits some control over what websites are advertised on your site. By using filters, for example, you can make sure that competitors do not use your website space to advertise their advertisement. Well, Google AdSense also easy to sign up. It is because the online application for signing up only need fill some details of the person and it is a free application. Facebook advertising already become an online sells in websites. Nowadays, company can specifically target the advertisement placement system. The site has massive a list of individual information of nation as well as age, gender, address, likes, dislikes, marital status, employment information and the live stream of present significances. This means Facebook has a lot of power to target the nation see the product. For this advertisement, we can choose the located by selecting a very detailed information of a customer profiles. Well, by this function, we can reach the target from the consumer are more directly and more easy to get the increasing of profit for company. As we can know is Facebook advertising can save more expenses. For example, a small company wants advertise their product with less expensive fees, they can choose Facebook advertising. It is because best and easy method. You just need sign up an account and create your advertisement, therefore it become a less expensive advertisement method. Besides that, this advertising method has a greater elasticity as 135 characters of a long word limits on the advertising and elasticity to decide on content. In this advertising method, we can add on the image of products and we also can put up advertising according to our daily advertisement budget. The way to promote is create a Facebook page of business and provides with the newest details and updates about the products to the consumer. This also becomes a greater and more direct for consumers to search. Facebook also have a good benefit of using like features. One of the advantages of advertising on Facebook is Like or Fan characteristic which provides the means for word of mouth marketing via news feed. For example, if any user likes your advertisement, then it will become a broadcasted to all of his/her friends who have subscribed to his/her news feed. So if you netting one of the consumers through an advertisement, you have the opportunity of net a lot more. In between, its also a goods and suitable for an online business. Its can find out an income from getting out to the customer of a precise geographical locations and individual profiles. As long as the experience of invitation can let you reach the word about newest offers provided by your business.

Important Role of Women in Homers Odyssey Essay example -- The Role o

   For the Greeks, Homer's Odyssey was much more than just an entertaining tale of gods, monsters, and men, it served as cultural paradigm from which every important role and relationship could be defined.   This book, much more so than its counter part The Iliad, gives an eclectic view of the Achean's peacetime civilization.   Through Odyssey, we gain an understanding of what is proper or improper in relationships between father and son, god and mortal, servant and master, guest and host, and--importantly--man and woman.   Women play a vital role in the movement of this narrative.   Unlike in The Iliad, where they are chiefly prizes to be won, bereft of identity, the women of Odyssey are unique in their personality, intentions, and relationship towards men.   Yet, despite the fact that no two women in this epic are alike, each--through her vices or virtues-- helps to delineate the role of the ideal woman.   Below, we will show the importance of Circe, Calypso, Nausicaa, Cly taemestra, and Penelope in terms of the movement of the narrative and in defining social roles for the Ancient Greeks. Before we delve into the traits of individual characters, it is important to understand certain assumptions about women that prevailed in the Homeric Age.   By modern standards, the Ancient Greeks would be considered a rabidly misogynistic culture.   Indeed, the notoriously sour Boetian playwright Hesiod-- who wrote about fifty years before Homer-- proclaimed "Zeus who thunders on high made women to be an evil to mortal men, with a nature to do evil (Theogony 600)."   While this view may have been extreme even for the Greeks, they were convinced of the physical and intellectual inferiority of women.   Thus, they believed that it was better for all--... ...ocial structure of a defunct culture that was just as complex, if not more complex, than our own.   It defined and sustained Greek society for hundreds of years; much like the Bible once did in Christian nations.   Yet, despite its archaic nature, The Odyssey remains fresh two and a half millennia after its conception.   Homer's world has woven the fantastic together with the ordinary in such a way that it will never fall apart.   In a significant sense, The Odyssey is immortal.    Works Cited: Fagles, Robert. The Odyssey.   New York, NY: Penguin Books, 1996. Katz, Marilyn.   Penelope's Renown. Princeton, NJ: Princeton University Press, 1991 Hesiod.   "Theogony."   Perseus. Web. 24 Mar. 2015 http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A1999.01.0130 Morford, Mark.   Classical Mythology.   5th edition. White Plains, NY: Logman, 1995.    Important Role of Women in Homer's Odyssey Essay example -- The Role o    For the Greeks, Homer's Odyssey was much more than just an entertaining tale of gods, monsters, and men, it served as cultural paradigm from which every important role and relationship could be defined.   This book, much more so than its counter part The Iliad, gives an eclectic view of the Achean's peacetime civilization.   Through Odyssey, we gain an understanding of what is proper or improper in relationships between father and son, god and mortal, servant and master, guest and host, and--importantly--man and woman.   Women play a vital role in the movement of this narrative.   Unlike in The Iliad, where they are chiefly prizes to be won, bereft of identity, the women of Odyssey are unique in their personality, intentions, and relationship towards men.   Yet, despite the fact that no two women in this epic are alike, each--through her vices or virtues-- helps to delineate the role of the ideal woman.   Below, we will show the importance of Circe, Calypso, Nausicaa, Cly taemestra, and Penelope in terms of the movement of the narrative and in defining social roles for the Ancient Greeks. Before we delve into the traits of individual characters, it is important to understand certain assumptions about women that prevailed in the Homeric Age.   By modern standards, the Ancient Greeks would be considered a rabidly misogynistic culture.   Indeed, the notoriously sour Boetian playwright Hesiod-- who wrote about fifty years before Homer-- proclaimed "Zeus who thunders on high made women to be an evil to mortal men, with a nature to do evil (Theogony 600)."   While this view may have been extreme even for the Greeks, they were convinced of the physical and intellectual inferiority of women.   Thus, they believed that it was better for all--... ...ocial structure of a defunct culture that was just as complex, if not more complex, than our own.   It defined and sustained Greek society for hundreds of years; much like the Bible once did in Christian nations.   Yet, despite its archaic nature, The Odyssey remains fresh two and a half millennia after its conception.   Homer's world has woven the fantastic together with the ordinary in such a way that it will never fall apart.   In a significant sense, The Odyssey is immortal.    Works Cited: Fagles, Robert. The Odyssey.   New York, NY: Penguin Books, 1996. Katz, Marilyn.   Penelope's Renown. Princeton, NJ: Princeton University Press, 1991 Hesiod.   "Theogony."   Perseus. Web. 24 Mar. 2015 http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A1999.01.0130 Morford, Mark.   Classical Mythology.   5th edition. White Plains, NY: Logman, 1995.