Hampi, the Land of Temples - 4269 Words

Hampi (Kannada: à ² ¹Ã  ²â€šÃ  ² ªÃ  ³â€  Hampe) is a village in northern Karnataka state, India. It is located within the ruins of Vijayanagara, the former capital of the Vijayanagara Empire. Predating the city of Vijayanagara, it continues to be an important religious centre, housing the Virupaksha Temple, as well as several other monuments belonging to the old city. As the village is at the original centre of Vijayanagara, it is sometimes confused with the ruined city itself. The ruins are a UNESCO World Heritage Site, listed as the Group of Monuments at Hampi.[1] In July 2011 great parts of the village including the main street were destroyed by the district administration.[2] | Etymology The name is derived from Pampa, which is the old name of the†¦show more content†¦It is well known for more than many thousand carvings amp; inscriptions on amp; in the temple depicting the mighty story of Ramayana. * Krishna Temple Complex : This temple complex has been recently excavated through the last decade, and restoration work is still in progress. * Vittala Temple Complex : This is perhaps the most famous and well-known among the ruins of Hampi. The iconic stone chariot in the vicinity of this temple complex is a symbol of Karnataka Tourism. Off late, floodlights have been installed in the temple complex that provide illumination at dusk, thereby adding to the grandeur of the architecture. Global Heritage Fund efforts Non-profit organization Global Heritage Fund (GHF), in partnership with the Hampi Foundation, Cornell University, and the State of Karnataka, has been actively involved in the conservation of Hampis unique cultural heritage. After producing a master conservation plan for the site of Chandramouleshwara Temple, GHFs efforts have moved to stabilization of the temple and its associated structural features.[3] * Virupraksha Temple tower * Farms as seen from Anjeyanadri Hill * Hemakuta complex * Remains of Old City * Lotus Mahal at the Zenana Enclosure * Stepped Tank near the Underground Temple * Elephant stables * The stone chariot at Vittala complex * Stray Temples * The remains of a giant Bukkas Aqueduct located near Anegondi * Old man in front of VittalaShow MoreRelatedTourism in India5630 Words   |  23 Pagesarchitectural achievements in India. Located in  Agra, it was built between 1631 and 1653 by Emperor  Shah Jahan  in honor of his wife, Arjumand Banu, more popularly known as  Mumtaz Mahal. The Taj Mahal serves as her tomb. ââ€" ª The  Mahabodhi Temple  A 2000 year old temple dedicated to  Gautam Buddha  in  Bodh Gaya. It is a  UNESCO World Heritage Site. ââ€" ª The  Nalanda  Vishvavidyalaya, located in the Indian State of  Bihar, was a  Buddhist  center of learning from 427 C.E to 1197 C.E partly under the  Pala Empire.[17][18]  ItRead MoreEnvironmental Awareness2432 Words   |  10 Pagessand. Afforestation and preservation of forests by scientific forest management and improvement of land use practices on farm lands are some more ways of soil conservation practiced in India. This includes such measures as ploughing along the contours and strip-cropping on sloping lands; proper crop rotations; application of adequate manures and fertilizers; taking care of fallows and other unfarmed lands. Certain engineering measures are also forms of soil conservation. Energy conservation  refers toRead MoreCultural Tourism4485 Words   |  18 PagesShastra. Sculpture Comes To Life Temples were raised to the house the Gods and became the focal point for the community. They also became centres of learning and contributed to the advancement of such arts as sculpture, painting, music and dance. Mostly built by Kings, who were also the patrons of arts, encouraging a continuity and enriching rituals of worship, the earliest basis of the classical performing arts. It was from the temple that the Devdasi cult (Temple Dancers who performed for the Lord)Read MoreA Study on Role of Advertisement in Promotion of Tourism in India15524 Words   |  63 Pagessuch places where problems are more. * These areas are rich in natural beauty, but they often lack basic infrastructure and accommodations for tourists. Often these regions are highly agrarian. * The Government is often unable to secure enough land for developing tourism infrastructure, because it adversely affects local farmers. EFFECT OF TOURISM PROBLEMS IN INDIA * Tourism problems have contributed to Indias low share of 1 percent of the worlds total tourist arrival percentage. *

Analysis Of John Swales s Work On Genre Analysis - 953 Words

Best known for his work on genre analysis, John Swales, a linguist, has been greatly influential on academic English. His work on discourse communities has helped to greatly define and analyze the way in which unique communities may operate and exchange information. Discourse Communities are, as defined by Swales, groups that have common goals or purposes, and use communication to achieve these goals. What is particularly influential about his writing on his topic is in his description of six shared characteristics of these specific groups, which can be used to place a variety of disciplines and subdisciplines into several categories based on shared language, terminology, and informational exchange. The multidisciplinary field of education, for example, can be broken up into various subcategories according to these six characteristics. Secondary education becomes a discourse community when a specific amount of education is needed in order to teach students ages 11-18 in the first pla ce: Training for those who wish to teach at the high school level involves completing at least a bachelor’s degree program for secondary education and meet state licensing requirements at bare minimum. Aspiring teachers may also specialize in a particular subject they wish to teach, a fact that separates secondary from primary education as elementary school teachers will often teach a small amount from a variety of subjects to their students. According to Swales, discourse communities can defineShow MoreRelatedSpringboard Diving As A Discourse Community2107 Words   |  9 PagesSpringboard Diving as a Discourse Community The world of diving has been around since the 1800’s and has been seen at the Olympic games since 1904. It first started off being called â€Å"fancy-diving† where the aim was to plunge into the water and see who could achieve the furthest depth underwater. It then progressed and became more complex involving specific skills and dives which first only men were allowed to participate in, and later women came into the society. To this day, diving is one of theRead MoreThe Practice Of Nursing Profession Essay1309 Words   |  6 Pagesnecessarily have a set of definition but can be described by many characteristics. Communities such as those are one that shares common behaviour, language and goals which they all work to achieve as a group. While all of this characteristics are important communication among members can be seen as the most important (Swales 471). DISCOURSE COMMUNITY Communication The entire health care system relies on communication. It also plays a vital role in the nursing discourse community. Nursing professionRead MoreAnalysis Of Anne Beaufort s Words, A Better, Product1599 Words   |  7 Pagesoutcomes, the works I have done have been majorly about Discourse, discourse communities, genres, writing expertise, research questions, and collection and analysis of qualitative data. Over the semester, I was tasked with completing several pieces of writing that would demonstrate my progress in understanding of the above mentioned topics. In order to achieve this understanding, I was to review literature from respected writing scholars, namely Beaufort, Bazerman, Gee, Johns, Swales and Merriam.Read MorePresenting the Rationale for the Field-Study, Its Aims and Scope, the Research Questions, Significance, Methods, and Design of the Field-Study.11884 Words   |  48 Pagesappear in almost all books on course design. Materials not only provide learners with a wid e range of useful and fascinating information but also can play a part in enhancing learners’ motivation- thus, facilitate their acquisition (Dudley- Evans St John, 1998; Nonaka, 2001). On materials, it can be seen that the textbook is the ‘visible heart’ of any ELT (English Language Teaching) program. Several advantages of using textbook have been suggested by researchers. For example, textbooks help to standardizeRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 PagesBildungsroman (German pronunciation: [ˈbÉ ªldÊŠÅ‹s.Ê oËÅ'maË n]; German: novel of formation, education, culture),[a] novel of formation, novel of education,[2] or coming-of-age story (though it may also be known as a subset of the coming-of-age story) is a literary genre that focuses on the psychological and moral growth of the protagonist from youth to adulthood (coming of age),[3] in which character change is extremely important.[4][5] Contents [hide] 1 Origin 2 Plot outline 3 Examples 3.1 Precursors 3.2 17thRead MoreA Research Study On Linguistics7646 Words   |  31 Pagesextensive variety of diverse phonetic developments (Ellis, 1996, 2002a, 2002b, 2008c) and along these lines gives clear confirmation of the impact of every utilization occasion and as well as the preparing of its segment developments, on the learner s framework. Utilization based hypotheses of dialect therefore break down how recurrence and redundancy influence, and at last achieve, frame in dialect, and how this learning influences dialect perception and creation (Bod, Hay, Jannedy, 2003; Bybee

Maxis Business Strategic Planning - 2198 Words

Methodology 1. CORPORATE Main importance of Maxis is that they have corporate plan in order to maintain their position in market to serve the customers. As a responsible business, Maxis have embedded the principles of corporate responsibility (â€Å"CR†) in their day-to-day operations. Sustainable and ethical ways of doing business have been at the core of Maxis initiatives. To achieve business success over the long-term, Maxis recognize that they must continue to foster and nurture meaningful relationships with the stakeholders. Among core values is the attribute of trustworthiness, which requires that they subscribe to high business ethics that are vital to building stakeholder trust. At Maxis, their CR initiatives are focused on:  ·Ã¢â‚¬ ¦show more content†¦The major responsibilities of HR department are:- 1) Provide support to supervisors and staff to develop the skills and capabilities of staff. 2) Monitor staff performance and attendance activities. 3) Coordinate staff recruitment and selection process in order to ensure a timely organized and comprehensive procedure is used to hire staff. 4) Provide information and assistance to staff, supervisors and Council on human resource and work related issues. 5) Perform other related duties as required In the Maxis itself, Azmi b. Ujang holds the portfolio as Head of the Human Resources and is responsible for the overall management of human capital, internal communications and corporate occupational safety and health. He also responsible for ensuring the company and its employee comply with regulatory requirements and internal policies/procedures and providing assurance to the Board of Directors and Senior Management. He also represents Maxis in key interactions with government and regulatory agencies. 3. MANUFACTURING Maxis provide a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, International Roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, and Broadband InternetShow MoreRelatedMaxis - Marketing Plan6421 Words   |  26 Pages3.0 The Maxis Company Profile and Background 3.1 Types of Services Offered by Maxis 4.0 Mission Statement of Maxis 5.0 Strategic Thrust of the Integrated Marketing Plan 6.0 Maxis Company’s Key Success Factors 7.0 Situational Audit and Analysis 7.1 Macro - Environmental Analysis for the Maxis Company 7.1.1 P.E.S.T and S.W.O.T Analytical Frameworks for Environmental Analysis 7.1.1 Benefits of Using these Tools 7.2 SWOT Analysis for Maxis Malaysia 7.2.3 The Strengths of the Maxis Company Read MoreINTERNATIONAL STRATEGY - ASSIGNMENT: Case study: Waitrose2838 Words   |  12 PagesINTERNATIONAL STRTEGY ASSIGNMENT: CASE STUDY: WAITROSE WORD COUNT: 2945 ABSTRACT: This assignment describes focus differentiation strategic models used at Waitrose organisation and its competitive industry. Waitrose environmental is analysed by internal and external factors. Different types of methods have been discussed in this assignment (e.g. PESTEL analysis, SWOT analysis). INTRODUCTION: Waitrose founded in 1904 by Wallace Waite, Arthur Rose and David Taylor. Today its one of the UKs leadingRead MoreCORPORATE STRATEGIC MANAGEMENT Essay6064 Words   |  25 Pagesï » ¿CORPORATE STRATEGIC MANAGEMENT Part 1 1.1 Axiata Company profile 1.2 Company mission and Organization Chart Part 2 2.1 Axiata products Models Analysis 2.2 Ansoff Matrix 2.3 Pestle Analyis 2.4 Product life cycle 2.5 The BCG matrix(applied by the Company) 2.6 The 5 forces 2.7 The generic Strategies 2.8 Axiata Competitors(Robi) and SWOT analysis Part 3 Question 1 Question 2 Part 4 4.1 – General opinion about Axiata and suggestions Axiata Group Berhad (AXIATA) 1.1 Axiata CompanyRead Moremanagement information system5281 Words   |  22 Pagesï » ¿Part 1: Introduction Maxis Berhad is a leading telecommunication company in Malaysia with more than 11.4 million mobile subscribers, Maxis has been providing a full suite of services on multiple platforms to fulfill the telecommunication needs of individual consumers, SMEs and large corporations in Malaysia. Other than that, Maxis Berhad is offering on postpaid services under the Maxis brand and via prepaid formast under the Hotlink. It uses the dialling prefix identifier of 012, 014 and 017Read MoreSun Tzu Art of War for Maxis2378 Words   |  10 PagesAppendix I UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF BUSINESS AND FINANCE ACADEMIC YEAR: 2009/2010 JAN 2010 TRIMESTER UBMM1011 SUN ZI’S ART OF WAR BUSINESS STRATEGIES Assignment cover Sheet Course details Course : ______________________________________ Year and Semester of study : _______________________________________ Lecturer’s Name : __DR. WONG KEE LUEN_____________________ Assignment Details Topic : _____________________________________ Due Date : Week 7, 5 March 2010Read MoreMaxis Communications Essay3912 Words   |  16 PagesMaxis Communications Maxis Communications Berhad (Maxis) is a mobile focused telecom service provider with fixed line and IDD businesses to support its wireless operations. It is the number one cellular service provider in Malaysia by quality and quantity of subscribers as well as profitability. The major part of my research on Maxis will focus on its mobile division because this currently comprises the bulk (over 90% of the total revenue) of the companys operationsRead MoreThe Successful Entrepreneurs1264 Words   |  6 PagesBUSINESS MANAGEMENT ( FMG0044 ) ASSIGNMENT 1 : â€Å" THE SUCCESSFUL ENTREPRENEURS † Lecturer : Sir Azizi Name : 1) Ahmad Zul Iqmal B. Zulkifli (012012051643) 2) Khoo Chee Hong (012012050692) CONTENT 1) Introduction 2) Profile / Background of the entrepreneur 3) The success characteristics / traits of the entrepreneur 4) How should I imply his / her success attitude to improve my personal development / my life ? 5) Conclusion INTRODUCTION EntrepreneurshipRead MoreCase 29 Panera Bread Company: Rising Fortunes?25159 Words   |  101 PagesMAXIS BERHAD COMPANY PROFILE Maxis Berhad, with its consolidated subsidiaries (together, Maxis ), is the leading mobile communications service provider in Malaysia with over 11.4 million mobile subscribers as of 30 June 2009. Maxis was granted licences to operate a nationwide GSM900 mobile network, a domestic fixed network and an international gateway in 1993. It commenced its mobile operations in August 1995 and launched its fixed line and international gateway operations in early 1996. SinceRead MoreTOWS Analysis of Groupon Inc.1564 Words   |  6 PagesTWOS is a planning tool used by managers to strategize and position their business in the order that assures sustained positive performance. TOWS is simply an inverted SWOT common used on analyzing performance and position of businesses. while SWOT begins with strength, weakness, opportunity and then threats faced by a business, TOWS matrix of business analysis begins with threats, opportunities, weaknesses then strengths faced by a business in that order. Under TOWS matrix of business analysis,Read MoreTows Analysis8613 Words   |  35 Pageshas two main purposes One is to review general considerations in strategic planning and the second to introduce the TOWS Matrix for matching the environmental threats and opportunities with the company s weaknesses and especially its strengths. These factors per se are not new; what is new is systematically identifying relationships between these factors and basing strategies on them. There is little doubt that strategic planning will gain greater prominence in the future. Any organization—whether

My Trip to Italy Essay - 1028 Words

My Trip to Italy I stood in the town square of the small village. Like any other normal day, people were going about their day-to-day business. Old men sat on a wooden bench beneath a large tree and predicted this year’s crop. Women shared town gossip as they shopped for groceries, and children sucked on lollipops while they played along the cobblestone streets. However, unlike any other day, the whole crowd had stopped in unison and darted their eyes in my direction, their full attention on me. I heard hushed whispers as I passed by the crowd, â€Å"Americano!† â€Å"Oh mio Dio, guarda com’à ¨ alto!† I lowered my head as I thought to myself, â€Å"What the hell am I doing here? I’m in a country where I don’t know the language or the culture, and I†¦show more content†¦Living in a town of 1,800 Italians was the hardest thing I’ve ever done in my life. The first months were extremely trying; I didn’t speak any Italian, and everyday thi ngs that I took for granted back home suddenly became a struggle. The most obvious of the differences between the two cultures was the language. I quickly picked up a few key-words like â€Å"My name is,† and â€Å"I like,† and I had all the cuss words mastered within the first few weeks. However, I had the vocabulary of a 5-year-old and the mind of a 17-year-old and I was going insane! My host family was very hospitable but also very serious and meticulous. They liked things put in their place and wanted them to stay that way. I had to put all my clothes away neatly in my closet, make my bed every morning, and turn the computer and lights off after I used them. It wasn’t all bad, and perhaps the best part about living in a small town is the close, community atmosphere. Many of the townspeople were related, and their families had grown up together, passing on stories and traditions. It also wasn’t uncommon for people to acknowledge each other when they walked through the streets. It was a shock for me, coming from Wilmington, Delaware, where you don’t look someone in the eye, let alone mutter a â€Å"Hello.† Everyone went out of their way to make me feel at home. I became a â€Å"celebrity† in the town where I lived and in the otherShow MoreRelatedItalian Cuisine and the City of Venice698 Words   |  3 Pagesand more details on collegiate affiliation, etc. Abstract Italy is a country rich with history and life. Italian food is revered and recreated all over the world. The Japanese love to make Italian food. Italian food is a staple of American cuisine. The paper will include a brief description of a trip to Venice, Italy. Venetian food, Veneto, is a completely different variety of cuisine within Italian food as a whole. Keywords: Italy, Venice, Italia, Venezia, food, cuisine, wine, dessert, ristorante Read More Culture Essay1339 Words   |  6 Pagesenvironment for so long it is hard to adapt to anything else but what we have been brought up with.This past summer I took a trip where my culture in the United States did not match up with the vacation my family and I planned.Trying to adapt to a new cultural environment takes time and patience that took me about the whole trip to figure out.This trip to Italy was a trip of a lifetime, and to make the best of it, I needed to adapt to the culture around me. Since the first moment I steppedRead MoreCulture Of Italy : Italy1028 Words   |  5 Pages Culture of Italy INTRODUCTION: Some of you may think about the people of Italy as typical Italians running around town eating pasta and drinking wine. Surprise, surprise, you’re right. Wouldn’t you be doing the same thing if you lived in this gorgeous country? For Italians, it’s simple, eating and drinking is a part of their culture. It is what they know. All eating and drinking aside, for now, as most of you know Italy is located in Europe. It has a population size of 32 million people to whomRead MoreExploration Of Italy : A Mediterranean Type Of Climate1522 Words   |  7 PagesExploration of Italy Introduction Fate una vacanza in Italia! That means let’s take a vacation to Italy, in Italian! This April me and my family will be going on a four day trip to Italy. So first let s start off with the basics because most likely you are thinking to yourself where is Italy located? Italy is located in the southern part of Europe, there is no way you can miss it on a map because it is shaped like a high heel. Generally speaking, it takes about eight hours to fly to Italy (from USA)Read MoreThe Dream Home By Maria Laura1558 Words   |  7 PagesSeller’s counter offer without further negotiations! Understanding the compelling, difficult decision we just made, we were elated and extremely pleased with ourselves for reaching a collective resolution. We were almost the proud owners of a home in Italy! We promised each other not to reveal a word of our unbelievable news to anyone until Maria Laura confirmed, unequivocally, that we were â€Å"under contract.† Since we accepted the Seller’s counter offer, surely we would hear from her by the next morningRead MoreWhen I Was A High School Essay1255 Words   |  6 Pagesin love with the culture, society, and lifestyle of England. Now, or should I say finally, six years later, I am going to be jumping the pond during my final semester as an undergraduate student. Mrs. Ronane introduced me to Sir John Ronane, an actor from England and her husband of many years, and I was able to ask him all the questions I desired and my most memorable question for him was this: Is it wrong that I want to move to England to work, live and raise a family? He responded by saying, LeavingRead MoreMy Heart Guide My Head And Hands Essay771 Words   |  4 PagesHoang.Session1.Journal My heart guides my head and hands. That is exactly how I want it. I feel very fortunate that they work well as a loyal team. My heart is the leader with my thoughtful head that works collaboratively and diligently with my hands. I want to share several events that rely on these three important possessions. This guiding value has given me every blessing in this happy and fulfilled life. In my twenties, I believed it was the best time of my life. During my thirties, I thought itRead MoreThe Ugly Tourist By Jamaica Kincaid876 Words   |  4 Pagestruth in what Jamaica Kincaid describes to the reader, I believe there is a prejudiced view towards the tourist themselves. Kincaid’s essay about the ugliness and affects of being a tourist contrasts everything I’ve experienced being a tourist in Italy and Greece. I do not relate well to any of Kincaid’s ideas of tourists as well as tourism being an ugly industry. In â€Å"The Ugly Tourist† Jamaica Kincaid states, how an â€Å"ugly thing,that is what you are when you become a tourist, an ugly, empty thingRead MoreEssay1175 Words   |  5 Pageswell. Talk it over with your parents and get back with me† Immediately I was shocked and so excited because just to get an invitation to the try outs was such an honor in its self so me and my mother talked it over and I got exactly what I was hoping for because she said yes to another trip to Dallas. When my mother and I pulled up to the PSA Sports Complex I thought to myself there is no way I’m going to be able to make the cut because there was hundreds of people there trying to fill the same fiveRead MoreMy Life As A Champion916 Words   |  4 PagesA quote that I hold dear in my life is, â€Å"I hated every minute of training, but I said, don’t quit. Suffer n ow and live the rest of your life as a champion† by Muhammad Ali. As a current college student I have seen numerous quotes, yet this is the one that resonates the most me. This quote has such a deep connection to me that I currently own a large poster of Muhammad Ali with the famous quote he uttered. I have grown up loving sports and Muhammad Ali always personified the perfect athlete. He had

Freshman Free Essays

This can cause stress and anxiety for some people. Stress often leads to eating more and eating foods that are not as healthy. Also, if students have a hard time adjusting to college life, they may find themselves being unhappy, which could lead to drinking more and eventually gaining weight. We will write a custom essay sample on Freshman or any similar topic only for you Order Now Sometimes adjusting is extremely sad and upsetting for college freshman, which often leads to emotional eating. Exercise habits can become worse In college because students are busy and do not always have the time to worry about staying in shape. They can find themselves at class all day, studying all night, and having time to eat, but not workout. Much fewer people are student athletes in college than in high school. In high school, the teams are easier to make because it is much less competitive and more about having fun. In college, sports are intense and only a small amount of people participate in them. Therefore, these high school athletes are not getting as much exercise In college because most of them are not participating In a sport anymore, which can result In weight gain. Another cause for the freshman fifteen is the food being available at all times. College students do not have a specific time for breakfast, lunch, and dinner. The dining halls are open and filled with food all day. Some students cannot handle this and end up eating much more than they should, just because it is there and it is available to them, which they are not used to. Although there are people who will still eat healthy and restrain from overeating, several people do not have that will power and will eat every time they pass by a addling hall. The causes of gaining the Irishman fifteen are common at all colleges and universities, and students need to start eating healthier, working out more, and being conscious of their health. It is clear that the freshman fifteen is a real thing. The problems that cause this weight gain can happen at any school and that is why it is so common. Although not everyone who puts on weight in college puts on exactly fifteen pounds, it is still concerning. College students, of all people, should try to stay healthy. They are developing bad habits that could last for the rest of their lives. How to cite Freshman, Papers

Apple Introduction of the iPhone was Disruption Innovation

Question: Apple introduction of the iPhone was disruption innovation. Explain what is meant by this. Answer: According to Clayton M. Christensen disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances. Apple's iPhone is a disruptive innovation in the Smartphone market. Apple's iPhone is not only the phone but also the network platform. The App Store is increasing dramatically the utility value of the device as well as the different network enterprises. iPhone is a revolutionary product for Smartphone market when it was launched. But in this competitive market, there are so many different android phones. All these companies offer lots more facilities as well as a new upgraded version of the software. There are lots more to increase in iPhone if we compare with other phones. According to the customer reviews, iphone is moving towards Late Majority phase in the technology adaption lifecycle. Apple launched iPhone SE on march 2016. It can support iOS 9.3 where as Apple already launched iOS 10. They have to improve their android version. iPhone provide very small screen as compared to other android phone. example, iPhone SE has 326ppi where as One plus X has 441ppi. It provides only 1.3 megapixel of front camera, but other phone offers 5 to 8 megapixel of selfie camera. Selfie camera is most essential things for all customers. Nowadays, many customers want a big size phone. Screen size of the iPhone is 4 inches only. So they have to increase the size of their product. According to Gartner the reason for Apples quarterly drop was mainly due to the stronger greenback and high import tariffs in developing countries. They have to resolve different issues and also lower the cost of their product for better business.